By gearing towards a decentralised Health, Retail, & Financial Ecosystem, Boltt is effectively attacking a huge potential demand.
The addressable market overlaps between Mobile Health, Gaming, Ecommerce, Payments and Loyalty.
Boltt uses Blockchain to revolutionalize these industries and is thus catering to a 1.3 Trillion Dollar market opportunity.
Mobile Health Market
Global health-related apps market, often known as mHealth market was valued at US$ 25.4 Bn in 2017 and it is expected to reach US$ 58.8 Bn by 2020[1]. mHealth apps can offer a broad range of services relating to fitness, lifestyle management, nutrition & diet, women’s health, medication adherence, disease management, etc.
Increasing adoption of smart and wearable healthcare devices is expected to have a strong positive impact on the market. In addition, physicians are increasingly recommending the use of mHealth apps that will also have a significant impact on the same.
But the existing solutions in the market are not engaging enough. People are not motivated to use the existing products & services. That is where Boltt’s Health Reward engine comes into play. When people will be rewarded for staying healthy, fitness will become more exciting!
Mobile gaming market
Valued at US$ 46 Bn and expected to reach US$ 65 Bn by 2020 at a CAGR of 6.2%[2]
Mobile gaming refers to playing computer games on mobile devices. Usage of mobile devices to has already surpassed usage of desktop devices[3] and mobile gaming is expected to grow further.
Gamification is a key concept of Boltt platform and it can be considered a mobile game for anyone to play and improve their health.
Boltt has introduced a whole new layer of gamification to health. Fun Health Based challenges & League tournaments will ensure massive community and social participation.
M-Commerce Market
Mobile commerce market was valued at US$ 288Bn in 2017 and it is expected to reach US$ 693Bn by 2019 indicating an unprecedented growth rate12.
Boltt’s decentralized marketplace comes under mobile commerce. It can be a direct competitor to major marketplace apps like eBay and Amazon apps.
Mobile payments market
Valued at US$ 780 Bn in 2017 and expected to reach one US$ 01 Trillion by 2019 at a CAGR of 10%[4]
Mass adoption of mobile devices has paved way for a strong growth of mobile payments and platforms. Most global e-commerce retailers such as eBay and Amazon offer dedicated mobile apps and most brick-and-mortar retail chains are starting to offer the same functionality.
Boltt’s blockchain based mobile payment system can make a significant presence on the mobile payment market.
Mobile wallet market
Valued at US$ 594 Bn in 2016 and expected to reach US$ 3,142 Bn by 2022 at a CAGR of 32%[5]
A mobile wallet enables storing of payment method information such as credit card, debit card, or bank account on a mobile device and using them to make purchases via the mobile device without carrying plastic cards.
Boltt provides a crypto wallet that can hold not only BolttCoins but also other cryptocurrencies as well as fiat currencies.
Loyalty management market
Valued at US$ 2.16 Bn in 2017, expected to reach US$ 6.8Bn by 2023 at a CAGR of 21.13%[6]
Loyalty management involves rewarding regular customers. The objective of loyalty management is simply retaining the customers for regular sales. It can incorporate a wide array of methods such as discount mailing and loyalty cards.
Boltt can disrupt the current loyalty management ecosystems with its revolutionary approach to provide loyalty rewards.
